BBBSKC was encountering this exact problem. We would meet with our sponsors at the end of the year to talk about what they had sponsored and to ask if they would continue their support. Half the time they didn’t remember what they had sponsored or who participated. That really got us thinking, how can we create a better relationship with our corporate partners while also getting them more involved and making it easier for them at the same time? That’s when we came up with the idea of Impact Sponsorships.
Impact Sponsorships are year-long sponsorships where companies can choose the level they want to sponsor and then pick and choose what they want to participate in. Your company wants a fun team builder? Then Summer Bowl for Kid’s Sake is for you. Entertaining clients? Get a foursome in Legacy Golf Invitational. How about treating your employees to a fun rooftop crawl. Sponsor Rise. Impact Sponsors also have the option to choose yearlong marketing opportunities, like sponsoring our Match Activities or our Junior Board, the Big Impact Group. Basically, companies get to choose what their sponsorship looks like and how they want to use it.
But wait, there’s more? Yep. Not only do companies get to pick and choose what they get from their sponsorship, but they also get guaranteed marketing benefits throughout the year. One of the best parts about being an Impact Sponsor? The company doesn’t have to worry about figuring out when the events are or when they need to send information to us. BBBKSC will oversee all of this, making sure that it’s taken care of and all the company has to do is show up. To kick off an Impact Sponsorship, BBBSKC hosts a lunch and learn so that the whole company knows who they’re supporting and others ways they can get involved. Then at the end of the year we hold an end of year celebration to celebrate everything that the company has done to help BBBSKC. Gone are the days where no one knows who their company supports or missing out on a fun event.
A big thank you to our 2016 Impact Sponsors! This has been our most successful year for Impact Sponsorships, raising over $460,000. Thanks to their support, our Impact Sponsors helped to support 924 Matches.
2016 Impact Sponsors
- Lankford – Fendler and Associates
- McInnes Group
- Titan Security
- Blue Cross Blue Shield of Kansas City
- BMO Harris
- Rick & Cathy Baier Foundation
- Centric Projects
- Haas & Wilkerson
- Seaboard Foods
- CLARCOR Industrial Air
- MacFarlane Group
- Mariner Wealth Advisors
- Wireless Lifestyle
- Phone Medic
- Long & Robinson
- Morgan Hunter
- Two West Advisors
- Bank of Kansas City
- Principal Financial Group- Brad Stephens
- AT Industries
- Heritage Tractor
If you think this sounds like a great thing and you want to get your company involved, reach out to Tiffany Bruce at firstname.lastname@example.org and we will get you started!